How upselling clients can help your agency to grow
As a web design agency are you currently concentrating most of your energies on attracting new clients as opposed to upselling existing ones? If you are then this could be a mistake. It can often take a lot less effort to sell a further service to a client you have already worked with than it does to persuade a new client to hire you. Most importantly, the financial rewards can be impressive and can help with the growth of your agency.
It’s unlikely that clients are going to completely update their website on a regular basis so you need to think carefully about services which you can offer. Do not forget that clients are going to be most interested in services that can secure them increased leads, sales and revenue. Let’s take a look at some of the ways in which you can upsell existing clients.
Website performance is always an important factor when it comes to attracting and retaining customers. This is why offering to monitor the performance of a client’s website, and provide suggestions for optimisation, is a good idea. Have any features been added that make the website slow to load, for instance. This is an important issue as slow load times are one of the major factors when it comes to deterring people from using a website.
If analytics are not optimised then it’s hard to tell how well aspects of a website are performing. It’s important that a client has the latest analytics in place in order for them to see where changes might be necessary in order to maximise ROI from their website. If you can offer them your analytics expertise you are upselling a vital product.
How to charge when upselling clients
There may not be a one size fits all option when it comes to upselling; you have to decide on solutions that are the best fit for you and the client. Options include:
• Charging by the hour. This is just as it says; the client is charged for each hour you work for them.
• Charging a retainer. You may find it easier to obtain a retainer from the client which guarantees them a certain number of hours service from you which they can use when they need them.
• Charging by subscription. One of the easiest methods of charging for your services is to use a subscription system which involves the client paying a set amount each month or year for an agreed level of service.
These are just some of the charging methods you can consider.
If you speak to any professional web design agency they will tell you how vital their services can be; you can learn more here. This is why agencies should always upsell existing clients with the message that all of the ongoing services we have highlighted are very much needed.
The logo of a company is basically its face. It offers recognition, reflects personality and makes the entire firm unique. The same thing can be said about brand logos. A logo will always advertise brands, values, principles and will offer that valuable first impression that is important for long term business success.
Marketers always say that the logo is the most important part of brand identity. It is vital to work with professional logo designers because of the fact that the expertise is going to always bring in the advantages that are needed to guarantee future success.
No matter what you may believe, professional logo design is always necessary, for every single serious business in the world. You cannot opt for the services of a cheap designer because of the fact that it would lead towards low quality brands that are not going to help the company in the future. Unfortunately, most business owners do not realize this fact. In order to properly understand why professional logo design is a necessity, here are some facts that become reality when people work with true professional logo designers.
High Value For The Price
Whenever partnering with professional logo designers, you gain a high value for the money that you invest in the creation process. That is because it is a guarantee that you will receiver absolutely everything that you would need. A professional will never guess what the best work is. He will always offer the best services and the experience will automatically be the very best one.
Logos That Create Attention
The professionals that create logos will always know exactly what has to be done in order to create graphics that would instantly grab the attention of the viewer. The logo designer that is not a professional will not know much about what has to be done. The logo that would be designed would not be that great and would not give out a great impression.
Improving Brand Image
The business that you run needs to always maintain a completely professional image. Customers have to rely on the brand that they see and trust it. The professionals are going to always be able to properly convey brand image in front of the target audience. That automatically improves brand image. In today’s business environment it is crucial that the branding campaign is properly carried out. This would be impossible without the most important element: the logo.
We can say that if you want to succeed in the really tough modern business department, you have to be sure that you do everything to stand out. For this, you need professional logo design. Think about all the companies that you know and you trust. It is a guarantee that you can instantly recall the logo for all the firms. Everyone knows the Coca Cola logo. This is the type of quality in logo design that just the professional logo designer can offer. When you work with beginners or people that simply do not have experience, results would not be great.
I was working on video ads solution using OSMPlayer. So, It was needed to detect video finish event in OSMPlayer …
The Open Standard Media Player (OSMPlayer) is an all-in-one video player. It is open source (MIT) video player for web media, including Red5, Wowza, HTML5, YouTube, Vimeo, Limelight CDN, Kaltura, and Flash.
I have a problem on my Pay Per Video Website (PPV), Guests normally watch preview of videos for few seconds then PayPal Screen appear to watch full version of video content.
PayPal Standard Payments is designed in such a way if a customer pays as guest (they don’t have a PayPal Account), after they complete the checkout process, PayPal will offer to open PayPal Account or click on the link to return them to PPV website. Customers “must” click on the link in order to return to your web site.
You can use either PayPal Payments Pro or Advanced, if you want the customer to remain on your web site for the checkout process. Advanced PayPal method enable customer to remains on PPV website. The PayPal process work thru a window or frame on your website.
PayPal Pro and Advanced are available in additional monthly costs as well as the transaction processing fees.
Pro is $30 a month, Advanced is $5 a month. 🙂